PAPAYA CREATIVE STUDIO | BRANDING | ANGOLA

Based in Angola, Papaya is a creative studio specializing in digital marketing and communications. It needed a branding that reflected these skills while adding a lot of personality, reflecting the country and city where they are located. To achieve this, we were inspired by the daily life and experience of the city of Luanda. We looked for traditional references, fusing them with the modern, digital and futuristic language.

As an extension of the main brand, a sub-brand called Papaya Seeds Program emerged, a social awareness program aimed at helping underprivileged children in Luanda.