A TOCA DO LOBO MAU | BRANDING | SP - BRASIL

Located in São Paulo, Brazil, A Toca do Lobo Mau is a burger restaurant that goes beyond the traditional, bringing a relaxed and humorous visual identity. Illustrations inspired by the classic tale (little red riding hood) bring the brand to life, creating a playful and captivating universe. The main claim - “Bom é Burguer, o Lobo é Mau” - set the tone for the communication and ran throughout the campaign. The combination of striking illustrations and an expressive logo reinforces the brand's fun spirit, making the experience even more memorable.