NANKO | LAUNCH CAMPAIGN | PORTUGAL

Nanko is a brand of wines developed especially to accompany Asian food and that needed an out-of-the-box personality to communicate. Nanko means pomade in Japanese and it was from this insight that the motto for the launch campaign that the brand's founder proposed to us emerged.

The image for the label had already been created, so our challenge was to develop its launch campaign and define where and how the brand would communicate. Together with the strategy, we created illustrations that would tell a story, have personality and communicate in an individual way.

The launch took place on June 29th, Saint Peter's holiday , which is celebrated in Seixal, where the restaurant is located. And of course we would not let this go unnoticed, after all, “a beber, todos os santos ajudam” ("when you drink, all the saints help").